Shinsegae Department Store will dispatch a multi-mark boutique for magnificence items in its Daegu branch, which is expected open Thursday.
Named Chicor, the store possesses a 595-square-meter (6,404-square-foot) space on the primary floor and offer items from more than 180 brands around the world. The idea is like the French beautifiers store Sephora.
Shinsegae's Daegu branch will offer items from 220 beautifying agents marks, the biggest among Korean retailers.
Shinsegae is searching for a leap forward to bring back youthful female clients they've lost to retail chains, home shopping channels or online web based business locales, which regularly offer much less expensive costs than retail chains.
As online groups sprung up on the web and web-based social networking bloomed, young ladies began sharing data on items and brands. Shoppers got more astute and didn't really made buys construct exclusively with respect to brand name. Subsequently, retail establishments, eminent for costly extravagance brands, lost clients.
In Chicor, Shinsegae will offer expensive, extravagance marks as well as less costly items understood to substantial makeup clients. A portion of the outside brands to be sold at Chicor are perceived by customers who purchase from abroad on the web.
Part of the store will be equipped as a "self bar" with dressing tables and cosmetics lights. Clients can attempt things from different brands in one spot, including brands, for example, Make Up For Ever and Mac, which for the most part are sold in their own particular stores. There will likewise be a counseling work area for clients who look for expert exhortation on excellence, whether for skin issues, for example, skin break out or atopy, or balding.
"Our next arrangement is to open Chicor at our Gangnam branch one year from now," said a Shinsegae representative. "The branch in Busan's Centum City is another competitor, however we don't have a correct date or course of events for that one."
Chicor is only one of new technique for Shinsegae Department Store in beautifying agents, which is one of the center organizations depicted by the gathering's CEO Chung Yoo-kyung, the main little girl of gathering Chairwoman Lee Myung-hee and sister to bad habit administrator Chung Yong-jin.
While Chung Yoo-kyung administers the retail establishment business, her sibling right now deals with the gathering's other retail arm, E-Mart. Their administration parts have brought theory up in the business that Shinsegae is partitioning its organizations among the two.
As a plan major, Chung Yoo-kyung's emphasis is on form and beautifiers. She has as of now drove acquisitions of magnificence organizations, beginning with the neighborhood mark Vidi Vici in 2012. A year ago, Shinsegae set up a joint wander with the Italy-based Intercos, a provider of top brands, for example, Lancome and Estee Lauder.
BY SONG KYOUNG-SON [song.kyoungson@joongang.co.kr]
Named Chicor, the store possesses a 595-square-meter (6,404-square-foot) space on the primary floor and offer items from more than 180 brands around the world. The idea is like the French beautifiers store Sephora.
Shinsegae's Daegu branch will offer items from 220 beautifying agents marks, the biggest among Korean retailers.
Shinsegae is searching for a leap forward to bring back youthful female clients they've lost to retail chains, home shopping channels or online web based business locales, which regularly offer much less expensive costs than retail chains.
As online groups sprung up on the web and web-based social networking bloomed, young ladies began sharing data on items and brands. Shoppers got more astute and didn't really made buys construct exclusively with respect to brand name. Subsequently, retail establishments, eminent for costly extravagance brands, lost clients.
In Chicor, Shinsegae will offer expensive, extravagance marks as well as less costly items understood to substantial makeup clients. A portion of the outside brands to be sold at Chicor are perceived by customers who purchase from abroad on the web.
Part of the store will be equipped as a "self bar" with dressing tables and cosmetics lights. Clients can attempt things from different brands in one spot, including brands, for example, Make Up For Ever and Mac, which for the most part are sold in their own particular stores. There will likewise be a counseling work area for clients who look for expert exhortation on excellence, whether for skin issues, for example, skin break out or atopy, or balding.
"Our next arrangement is to open Chicor at our Gangnam branch one year from now," said a Shinsegae representative. "The branch in Busan's Centum City is another competitor, however we don't have a correct date or course of events for that one."
Chicor is only one of new technique for Shinsegae Department Store in beautifying agents, which is one of the center organizations depicted by the gathering's CEO Chung Yoo-kyung, the main little girl of gathering Chairwoman Lee Myung-hee and sister to bad habit administrator Chung Yong-jin.
While Chung Yoo-kyung administers the retail establishment business, her sibling right now deals with the gathering's other retail arm, E-Mart. Their administration parts have brought theory up in the business that Shinsegae is partitioning its organizations among the two.
As a plan major, Chung Yoo-kyung's emphasis is on form and beautifiers. She has as of now drove acquisitions of magnificence organizations, beginning with the neighborhood mark Vidi Vici in 2012. A year ago, Shinsegae set up a joint wander with the Italy-based Intercos, a provider of top brands, for example, Lancome and Estee Lauder.
BY SONG KYOUNG-SON [song.kyoungson@joongang.co.kr]
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